- Working from the idea to after launch to optimize commercial success of the title.
- Attend face to face kick-off meeting with R&D as and when required to ensure understanding of PR road map
- Implement and track build and asset deliverables in line with the PR strategy and supervise the creation, delivery and output of this content through Producers
- Working closely with Producers, gaining product knowledge, establishing a strong relationship in order to assist in building world class PR campaigns
- Liaise and share ideas with representatives from overseas offices on a regular basis, to create strategies, oversee their execution and understand the local media
- Establish professional working relationship with the Marketing Teams in both US and Europe to ensure communication flow on all core products
- Promote product's potential in local markets and support on push into retail stores and at industry events.